Local SEO for London, Ontario businesses

21 Jun Local SEO for London, Ontario businesses

Update – October 2026: What Happens When You Stop Marketing Your Own Business?

I’ve been running LOWD Media since 2009, helping businesses with their websites, SEO, and online presence.

But here’s something I haven’t talked about much: for the past several years, I’ve done almost nothing to market my own business.

My daughter was born in 2018. Then came the pandemic, changing family priorities, and a decision to put more of my attention toward the people and businesses already depending on me.

LOWD never went away. I’ve continued working with clients, maintaining websites, and helping businesses solve problems. What I stopped doing was actively trying to attract new customers.

And after years of that, I started wondering what it would actually take to get things moving again.

Not to build a massive agency. Not to spend thousands on advertising. Just to see whether a few smart improvements could generate an extra $500 a month.

So that’s my new experiment.

Can I bring in an extra $500 a month by improving LOWD’s online visibility, without creating another full-time job for myself?

I’ve started digging into the numbers, and the first findings are interesting.

Over the past three months, LOWD appeared in Google search results roughly 16,000 times but received just 16 clicks. This particular article alone appeared more than 5,600 times without a single click.

Clearly, there’s room for improvement.

I’ll be documenting what I find, what I change, and whether any of it actually produces results.

And if you’re a small business owner who’s been so busy looking after customers that you’ve stopped paying attention to your own marketing, you might find some of this useful too.

Wondering if your own business is missing opportunities on Google?

If you’d like a fresh set of eyes on your website or online visibility, get in touch with LOWD Media. I’m always happy to talk with fellow small business owners.

The original article from June 2018 is preserved below.

Interested in discovering for yourself what local SEO is really about? Ready to attract more qualified leads to your business, but can’t currently afford the upfront cost of a website revamp, or an ongoing SEO campaign? If this sounds like you, and you’re willing to invest some time to make progress in the right direction, you’ve arrived at the right place.

This is the home page for an ongoing article series I am going to create for London, Ontario business owners, as I work on improving the rankings of my own website. I’ll introduce you to some of the easier to understand factors that influence how well your website ranks locally, what I recommend you do, and when practical… exactly what to do.

I’ll also be “learning out loud” by monitoring the rankings of my own website, as I implement improvements to it. Aside of omitting some of the more technical stuff, this will include many of the steps I would consider taking if I were doing search engine optimization for any London, Ontario business.

LOWD Media Rankings – June 21st, 2018

web design london ontario – page 3, rank 6
london ontario web design – page 5, rank 4
website design london ontario – page 4, rank 2
wordpress london ontario – page 1, rank 6
seo london ontario – page 1, rank 10

Website Revamp

On June 21st, I launched my revamped website. Critical improvements included:

• Website is mobile friendly
• Improvement to user-friendliness
• Website was simplified, in terms of navigation
• Low traffic web pages (services) removed
• Content improvements

I also added an SSL certificate which I do not understand to be a major ranking factor, but it should be noted.

Results:

LOWD Media Rankings – June 27th, 2018

Web design London Ontario – page 2, rank 10 (+6)
london ontario web design – page 2, rank 9 (+25)
website design London Ontario – page 2, rank 7 (+15)
wordpress London Ontario – page 1, rank 5 (+1)
seo london Ontario – page 1, rank 10 (-)

As can usually be expected when revamping an 8 year old website, significant improvements to rankings were achieved.  This is especially true if your website does not pass Google’s mobile-friendly test. These days, having a mobile friendly website is a must.

I will now move forward with making smaller, incremental improvements, over time.

Stay up to date with new releases by following us on Facebook, connect with me on LinkedIn, or review the different articles below.

Module Index: 

• Introduction to keyword research (coming soon)
• Local SEO Factor 1: Quality/Authority of Inbound Links to Domain (coming soon)
  • a: Inbound Links – The lowest hanging fruit
  • b: Finding more links, in your spare time